We will make sure that beverages are not just an afterthought of your menu. These sales account for anywhere from twenty five to one hundred percent of your business. Because it isn’t perishable, it is easy to take it for granted.
More than ever, people are looking for a full dining experience, including formal cocktail and food pairings or unique specialty drinks. Not only will we work together to develop a customized menu, we can educate your staff to sell alcohol versus simply serving it.
When we are finished, you will…
Have completed wine, spirit and beer training.
Have material to supplement training manuals.
Have menu design and development completed
from scratch, including wine lists, beer lists,
scotch, tequila and more.
Offer specialty cocktails created just for your
restaurant or bar.
Know exactly what price points to hit
for your beverage menus.
Not only will you and your staff become experts of another component of your business—you will be experts of your most profitable product. I have a passion for educating and building both menus and programs from scratch. An educated staff will add value to your customers and your business.