We will make sure that beverages are not just an afterthought of your menu. These sales account for anywhere from twenty to one hundred percent of your business. Because it isn’t perishable and ready to serve, it’s easy to take it for granted.
More than ever, people are looking for a full dining experience, including formal cocktail and food pairings or unique specialty creations. Not only will we work together to develop a custom menu, we can educate your staff to sell alcohol versus simply serving it.
When we are finished, you will…
- Have completed wine, spirit and beer training.
- Have material to supplement training manuals.
- Have menu design and development completed from scratch, including wine lists, beer lists, spirts, and everything in between.
- Offer specialty cocktails created just for your restaurant or bar.
- Know exactly what margins you need to achieve and how
Not only will you and your staff become experts of another component of your business—you will be experts of your most profitable product. I have a passion for educating and building both menus and programs from scratch. An educated staff will add value to your customers and your business.