We will develop a strategy to tell your customers—and the world—who you are. First, you need to be able to answer a few questions. This includes: What about your message is getting lost and needs to be communicated? How do you communicate it to new and potential customers? This doesn’t need to be done just by dumping money into radio or print advertising.

Every marketing decision you make should be calculated and cohesive, from how the menu looks, the design and ease-of-use of your website, how food bloggers talk about you and the content you display publicly through social media. Everything you do to market your business is building on one theme.

When we are finished, you will

 

  • Have a marketing strategy in place and be able to communicate it to your staff.

  • Know how to build publicist relationships.

  • Know how to approach relationships with food media, including bloggers and restaurant reviewers.

  • Maximize website opportunities.Have a social media presence, and know the steps to take to manage it properly.

  • Have consistent internal marketing, from your menu placements to staff narratives.

  • Understand and have traditional marketing in place.

 

Marketing isn’t just about reaching new customers; it is about making sure your existing customers are absorbing the message as well. Our goal is to help develop this message so clearly that each person (whether a publicist, blogger, or customer) promotes your venue in the same manner.

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